How to Create the Perfect Logo for Your Small Business

Your logo is the face of your business; it represents your brand on all mediums, from your business cards to your website. It is an imperative part of your marketing as it is constantly visible to your target audience. Henceforth, a well researched and thoughtfully designed logo can set you apart from your competitors. So, if you're in the process of creating a logo or fancy tweaking your current one, here are some tips to help you get it right.


Your logo should define your brand, therefore before the designing process you should make notes of what you want your business to represent. Using your brand values and mission statement think of images and words that relate to your business. 


Do your research! Get inspiration from companies that have successful logos, such as Apple and Nike, and makes notes on all the features you like about the logos. The more you analyse, the better! Undertake competitor research to see how your competitors are representing their brands. By doing this you will be able to identify how to make your logo stand out from the crowd. Your logo needs to sell, so customer research is a must! 


You really can design a logo on a shoestring budget, particularly if you've got one or two skills in Adobe Photoshop, Illustrator or In Design. A DIY logo will save you money and it will give you the chance to design it exactly how you want it. However, it's never a bad idea to use a professional designer. That way you will save time and ensure that your logo is of the best standard. 


You have probably already got an idea of how your logo should look, but before you produce a work of art we have one tip for you, keep it simple! A growing number of organisations are simplifying their logos, brands including Spotify, Airbnb and Twitter. All of which have trimmed, tweaked and airbrushed their logos to create a clear design. Nowadays less is more, and the simpler the design, the more stylish it looks to the viewer.`


When considering the colour of your logo be strategic! Colours have psychological meanings, they can provoke different emotions, which is why you need to be smart about the colours you choose for your brand. In nature colour is an important method of communication, and so we have different emotional associations for every colour. Many social media companies use blue to convey trust, stability and cleverness. Fast food chains commonly use colours of red, orange and yellow as they have connotations of hunger, happiness and freshness. 


Similar to colour, the font you choose in your design will also make a difference to the message you convey to your customers. If you choose to use typography, you'll want the font type to suit your business. This is where your research will come in handy!

Bianca Villiers

Bianca Villiers

A forward thinker who's ambitious, optimistic and enjoys a challenge. Passionate about good food, music, running and writing.

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