Shout it from the Desktops
So you’ve started your business and now you’re trying to spread the word. However, you’ve been hitting brick walls and are stumped as to why. In the current technological climate, the truth is that the word is no longer on the street: it’s on the net. Unless your product is astoundingly good (or shockingly bad) word of mouth isn't likely to travel far, only to die out quickly. An unbelievable amount of small businesses miss the chance to exploit internet opportunities and completely lack an online presence.
If you’re stuck in old ways this might seem like a very unfortunate change. How can you get the word out there? Are all your clients tangled in an impenetrable web of #socialmedia that you can’t gain access to? However, with some simple instruction, the social media code is incredibly easy to crack. Everywhere you turn there are tutorials and advice, all of which you can access free of charge. In actual fact, manipulating the media to your advantage is going to come with a host of marketing benefits:
YOUR VOICE
When relying on word of mouth or the occasional flier, you are leaving the voice of your brand to be largely determined and spread by the general public. What are they saying about you? How are they saying it? With your own social media accounts you can develop your style of communication to best suit your target audience. What do they want to hear, how do they want to hear it and when is the best time to tell them: all questions that you know the answers for best.
YOUR TARGETAUDIENCE
Not only can you reach more people but instead of blanketing the public as with a general ad campaign, social media platforms allow you to tailor your content and choose your audience. You can be precise and specific, resulting in an increased and interested following. Relevance is the key word here. Follows are more likely to lead to sales if the follower is genuinely intrigued.
YOUR COMMUNICATION
One of the most important aspects of social media for marketing is its interactive value. No longer is marketing a one-way street; it’s now a two-way conversation. Not only are you educating your customers, but your brand can be learning about its audience, customising its services and treating the clients as king. Don’t miss out on easy opportunities to improve client relations by engaging with feedback, positive or negative.
