Unlock the Value of a LinkedIn Company Page

LinkedIn is the business professional’s social network of choice, in the UK alone it has 11 million members and there are over 3 million company profiles on the site worldwide. Many people associate LinkedIn with finding new positions and advancing ones career, however LinkedIn can likewise provide potential for networking and business growth for many types of businesses.

Make an organisation profile and promote your business for free to other specialists via LinkedIn. Unlike a personal profile, company profiles are set up to better represent your brand and organisation. It allows you to post updates and add information that comes across much better from a brand name than from an individual.

Highlight your business on your own profile
Personal profiles are still a critical tool on LinkedIn because they provide you with the opportunity to present yourself as the individual behind the brand and build a professional reputation. You need to ensure that your personal profile details the activities of your business and links to all important pages. 

Write smart
The texts you add to your company summary section, to news updates or to your own personal profile need to be targeted and optimised. Using a bit of simple SEO (search engine optimisation) work you can craft your profile with the right keywords to emphasise your speciality and your business will rank highly when those keywords are searched for.

Add people you know
You should start by connecting on LinkedIn with other local businesses you have a relationship with it is a good chance that their business circles will bleed into yours. Likewise, if you work in a team environment or coordinate with other professionals you can generate a lot more attention by involving these people in your LinkedIn activities.

Stay up to date
Stay up to date with your own profile and others. You can post news and update your professional connections on the recent developments of your company. You should consider including relevant updates about any new features or products, completed projects and job opportunities. You should update frequently and strategically to show your business is active and people know you are on the market.

Start Conversations
To succeed utilising LinkedIn you need to be a social player that engages with people. Start by browsing through profiles of your connections and see who you are involved with, you might find a significant lead. If you want to connect with people you don’t know, message them explaining who you are, why you would like to connect with them and what you can offer them.

Groups
Join existing groups to interact with existing communities and other uses, this will allow you to engage in conversation and create real ties. In addition, why not consider starting your own group. Start a group that resolves around a specific interest and by connecting your business to a topic that captivates people, you can start a discussion and let them know all about your organisation.