7 Ingredients for Freelance Success
Many individuals are attracted to the freelancing lifestyle; the flexibility to work as, where and when you please and the notion of being your own boss. However, freelancing is not a piece of cake. Being a successful outworker involves determination, hard work and patience. Without the right resources and skills it can take a lot longer to become prosperous, so here’s what you need to get started.
A website
It is essential for business owners to have an online presence and the way in which you present your company can separate you from your competitors. Having your own professionally designed website is a great way to kick-start your career as a freelancer since it gives you the opportunity to advertise your services to a larger market, create a brand and flaunt your skills and experience in the industry. It can also give your clients the impression that you’re a successful and reliable freelancer which might encourage customers to purchase your services.
A suitable workspace
The appeal of working flexible hours rather than being tied down in a 9 to 5 office job might have drawn you into freelancing but you will need to set boundaries as to where and when you work. Create a clear distinction between work and leisure space; avoid using your office for anything other than work related duties and try not to bring your work into a domestic setting. An adequate workplace is of utmost importance to your progression as a service provider. Invest in a flexible desk or office space to increase your motivation and productivity levels.
Time management skills
Having excellent time management skills is essential for freelancers. The ability to use your time productively will mean that you will get the very most out of your working hours. By setting realistic targets and most importantly, sticking to your deadlines, your customers will highly regard you as a reliable and ambitious freelancer.
A good reputation
A good reputation doesn’t come easy; it’s something that you have to earn over time. With a strong status in your chosen industry you will likely receive a number of job opportunities through word of mouth. Ask your customers for feedback, the positive comments you can publicise on your website and social media platforms, and the criticisms you can adapt upon to improve your business.
Well managed finances
Freelancing is not a matter of instant success, particularly in the early years. Some entrepreneurs spend a lot of time and money trying to get noticed, which is why it’s important to have appropriate savings for the gloomiest of days. Learn how to manage your finances and attend courses. Online banking software can be very useful but it’s definitely worth investing in a good accountant to take some of the stresses of money management away.
A growing list of connections
To grow as an entrepreneur you will need to build relationships with potential customers and other like-minded businesspeople. Networking events are a great way to make connections and promote your products, so attend relevant and local events, you never know who you’re going to meet! Expand your audience using social media. Create a suitable brand strategy, post content that is up to date and relevant and engage with your audience. Your aim is to increase your following whilst building a highly regarded brand.
A convenient location
As a service provider you will have the freedom to work from anywhere you please, whether for you that means from your city home or on a sandy coast in the Bahamas. Nonetheless if you do decide to vacate, you should choose a realistic destination. Working in a central location will bring you the most benefits as a freelancer since you will be closer to your clients.
