Communication Tips That Will Win You Sales

Never underestimate the value of communication. Having the ability to communicate effectively is vital for every businessperson, whether you need to present your ideas to a colleague or superior, conduct an interview or pitch a sale. Communication is an intrinsic part of business that is unescapable. How you communicate with a customer could make or break a sale. So if you want to be a better communicator here’s what you can do.

Confidence

To be an excellent communicator you will need to show confidence. Even if you’re not naturally brimming with confidence it’s important that your customers get the impression that you are! Confidence and sales come hand in hand, particularly when you’re verbally communicating to a customer. To achieve more sales you need to know exactly what you’re talking about and show that you’re confident in the services that you’re selling. When delivering information speak assertively and with sureness, do this and your customers will believe anything you tell them! Consider your body language; apply a relaxed posture whilst sitting or standing up straight and remember to make eye contact. An excellent tip to combat nervousness is to stand in a ‘power pose’ for two minutes before meeting with the person.

Preparation

You need to be able to understand what you’re presenting; if you can’t make sense of it your clients won’t be able to either! So know your stuff; if you have done your homework and you have prepared what you're going to discuss, you will be able to communicate more naturally on the day of your meeting. Before pitching a sale it’s always a good idea to research your customer beforehand, since it gives you the opportunity to personalise your pitch. The more personal you make it the more you will engage your customer. Preparation is a great way to make you feel more confident about what you’re presenting, and it will make your life a whole lot easier on the day!

Be clear and concise

Communicate with clarity and your sales pitch will be much more effective. By presenting your ideas clearly you will communicate with professionalism and you will also appear more experienced, which will win you one or two bonus points! You will achieve a far greater result if you communicate with simplicity, rather than speaking in a complicated manner. Be succinct by shortening what you need to say into a simple and digestible nugget of information; you don’t want to bore your customers, you want to engross them! If you need time to think, take time! Avoid mumbling words that could make you sound nervous and unprepared, such as ‘uh’, ‘um’, ‘like’ and ‘hmm’.

Listen

Good communicators know that it’s not always about making a point, it’s about listening attentively to other peoples’ ideas. If you are a fantastic listener you will have a better understanding of your clients, which will give you the opportunity to tailor your sales pitch with your customers in mind. By listening you will show your clients that you are driven by customer satisfaction, and this will guarantee to win you more sales.